The findings Competitor gap Budget model 12-month view The offer Get in touch
TC
// PREPARED FOR
Kevin & Lee — Transforming Conservatories
Sidcup · Chislehurst · Bexley · Kent · August 2026 · Confidential
PAID MEDIA OPPORTUNITY REPORT

You already rank first
on your own name.
National providers are still
paying to sit above you.

Paid Media× DATA SCIENCE× HUMAN-LED AI

We audited Transforming Conservatories' digital footprint across paid search in Sidcup and Chislehurst. What follows is what we found, what we'd fix and exactly what it returns.

See the audit → Talk to your auditor
google.com/search?q=conservatory+company+Sidcup UK
All
Maps
Shopping
// 01 — WHAT WE FOUND

Three searches. Four conclusions.

We searched the terms a homeowner in Sidcup or Chislehurst would actually use — your own name, your own town, and the wider conservatory and orangery category — and recorded exactly who appeared in the paid results.

FINDING 01
You already win the organic search
On "conservatory company Sidcup" and "conservatory installer Sidcup," Transforming Conservatories holds a genuine map pack place and a 5.0 rating. That's earned, not bought — the reputation is already doing its job.
FINDING 02
Two national providers own every paid slot
Anglian Home Improvements and Everest appear in the sponsored positions on all three searches we ran, including on your own town's name. Neither has a premises in Sidcup or Chislehurst.
FINDING 03
Your reach already extends to Chislehurst
You rank organically for "conservatory installer Chislehurst" despite trading from a Sidcup address — the same two national names are still bidding above you there too, on a search you already answer better.
FINDING 04
No one is currently bidding on your own name
Zero paid activity was found for "Transforming Conservatories" as a branded term. A modest budget aimed squarely at your own local searches — not the wider, more contested national category — closes the gap cheaply.
// 02 — THE SEARCH RESULTS THEMSELVES

What Sidcup and Chislehurst homeowners see
when they search right now.

Your organic listing holds up well — a 5.0 rating, and a map pack place in both towns. But the paid slots above you, on searches for your own name and your own postcode, are bought by two national providers with no premises anywhere nearby.

conservatory company Sidcup
Google · UK · Verified 18 Aug 2026
All
Maps
Shopping
SPONSORED
Ad
Ad
Ad
ORGANIC
transformingconservatories.co.uk
Transforming Conservatories — Conservatories, Orangeries & Roof Replacements
Ranking organically — but below paid national providers, none of them local.
Transforming Conservatories has no paid presence on this page.
// 03 — BUDGET CALCULATOR

Put in your numbers.
See what comes back.

Drag the sliders to model your own scenario. Our hybrid retainer is discounted at £950/mo, plus a success fee only on jobs actually closed.

How this model works: Projections are based on two conversion stages: clicks → quote requests (3–4% of clicks, reflecting high local intent), then quotes → closed jobs (15–20%, a considered purchase with a longer decision cycle). Adjust average job value and ad spend below — everything else is modelled using conservatory and orangery industry benchmarks for SE London.
Average job value (conservatory or orangery installation)
£20,000
Monthly ad budget
£800/mo
Assumptions baked in: Avg. CPC: £3.50 · Quote request rate: 3–4% of clicks · Close rate: 15–20% · Gross margin: 30% · Retainer: £950/mo + £250 per closed job
Based on the actual paid search landscape for Sidcup and Chislehurst conservatory and orangery terms.
* Job counts are capacity-matched to a small, hands-on installation team — not a volume play.
JOBS MODELLED (YR 1)
12 jobs conservative · 22 jobs realistic
NET RETURN — CONSERVATIVE
+£48,000
NET RETURN — REALISTIC
+£105,500
Base fee: £11,400/yr
Ad spend: £9,600/yr
Success fees (conservative): £3,000
ROAS — CONSERVATIVE
2.00×
FEE + AD SPEND (CONS.)
£24,000 total
// 04 — 12-MONTH RETURN CURVE

Month 1 builds the pipeline.
Jobs land as the year progresses.

A conservatory or orangery is a considered purchase, not an impulse buy. Select a scenario to see how cumulative net return builds as campaigns mature and the first jobs close.

Cumulative net return Break-even
Chart.
Conservative scenario: months 1–3 build the pipeline — campaigns go live, quote requests start landing, and the first jobs take time to close given the decision cycle. From month 4 onward, closed jobs start compounding as recognised revenue.
// 05 — THE OFFER

Not another agency cost.

We believe a fee is only a cost if it doesn't return more than it charges — and we're happy to tie part of ours to results.

STANDARD HYBRID RATE
£1,200
per month
→
£950
per month base, plus success fee only on results
£250 per closed job — the success fee only applies once a job actually lands. On a conservative year, that's a net return of roughly £48,000; realistically, closer to £105,500.
No setup fee from us while ad spend goes directly to the platforms.
What's included: Google Search across Sidcup, Chislehurst, Bexley and Kent · Landing page optimisation for conservatories and orangeries · Robust tracking across enquiry and job stages · Monthly performance report tied to actual jobs won
Meta activation considered once the initial audit and Search foundations are in place.
Prince Enwere — Marketing Science Lead
020 3761 4045‬ · thinkingman.co.uk · Frognal Place, Sidcup, DA14 6LR
Get in touch
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