// PREPARED FOR

Kevin & Lee — Transforming Conservatories

Sidcup · Chislehurst · Bexley · Kent · August 2026 · Confidential

PAID MEDIA OPPORTUNITY REPORT

Your paid campaign
just went live.
Right now, it's paying
for clicks that can't convert.

Paid Media× DATA SCIENCE× HUMAN-LED AI

We audited Transforming Conservatories' digital footprint across paid search in Sidcup and Chislehurst — and checked again this week to find a new campaign now live. What follows is what we found, what we'd fix and exactly what it returns.

See the audit → Talk to your auditor

google.com/search?q=conservatory+company+Sidcup UK

All

Maps

Shopping

// 01 — WHAT WE FOUND

Three searches. A campaign that just launched.
Four conclusions.

We first searched the terms a homeowner in Sidcup or Chislehurst would actually use in mid-August, then checked again this week and found a new paid campaign now live. Here's what both checks turned up.

FINDING 01

You already win the organic search

On "conservatory company Sidcup" and "conservatory installer Sidcup," Transforming Conservatories holds a genuine map pack place and a 5.0 rating. That's earned, not bought — the reputation is already doing its job.

FINDING 02

Two national providers still own most of the paid space

Anglian Home Improvements and Everest appeared in the sponsored positions across all three searches when we first checked, including on your own town's name. Neither has a premises in Sidcup or Chislehurst.

FINDING 03

Your reach already extends to Chislehurst

You rank organically for "conservatory installer Chislehurst" despite trading from a Sidcup address — the same two national names are still bidding above you there too, on a search you already answer better.

FINDING 04

Your new campaign is live — with two costly gaps

On "conservatory company Sidcup," a Transforming Conservatories advert is now running. It has no image extensions where Anglian shows four photos, and it leads to a general homepage with no quote form or phone number matched to the search. Likely spend without a fair chance to convert.

// 02 — THE SEARCH RESULTS THEMSELVES

What Sidcup and Chislehurst homeowners see
when they search right now.

Your organic listing holds up well — a 5.0 rating, and a map pack place in both towns. On "conservatory company Sidcup," your own new advert is now live alongside Anglian and Everest — but a text-only ad pointing at a general homepage is unlikely to convert at the same rate as theirs. On the other two searches, the paid slots are still exclusively national.

conservatory company Sidcup

Google · UK · First checked 18 Aug, re-checked 25 Aug 2026

All

Maps

Shopping

Put in your numbers.
See what comes back.

Drag the sliders to model your own scenario. Our hybrid retainer is discounted at £950/mo, plus a success fee only on jobs actually closed.

How this model works: Projections are based on two conversion stages: clicks → quote requests (3–4% of clicks, reflecting high local intent), then quotes → closed jobs (15–20%, a considered purchase with a longer decision cycle). This includes fixing the gaps in your live campaign — image extensions and a matched landing page — not just adding new coverage. Adjust average job value and ad spend below — everything else is modelled using conservatory and orangery industry benchmarks for SE London.

Average job value (conservatory or orangery installation)

£20,000

Monthly ad budget

£800/mo

Assumptions baked in: Avg. CPC: £3.50 · Quote request rate: 3–4% of clicks · Close rate: 15–20% · Gross margin: 30% · Retainer: £950/mo + £250 per closed job
Based on the actual paid search landscape for Sidcup and Chislehurst conservatory and orangery terms.
* Job counts are capacity-matched to a small, hands-on installation team — not a volume play.

JOBS MODELLED (YR 1)

12 jobs conservative · 22 jobs realistic

NET RETURN — CONSERVATIVE

+£48,000

NET RETURN — REALISTIC

+£105,500

Base fee: £11,400/yr
Ad spend: £9,600/yr
Success fees (conservative): £3,000

ROAS — CONSERVATIVE

2.00×

FEE + AD SPEND (CONS.)

£24,000 total

// 04 — 12-MONTH RETURN CURVE

Month 1 builds the pipeline.
Jobs land as the year progresses.

A conservatory or orangery is a considered purchase, not an impulse buy. Select a scenario to see how cumulative net return builds as campaigns mature and the first jobs close.

Cumulative net return Break-even

Conservative scenario: months 1–3 build the pipeline — campaigns go live, quote requests start landing, and the first jobs take time to close given the decision cycle. From month 4 onward, closed jobs start compounding as recognised revenue.

// 05 — THE OFFER

Not another agency cost.

We believe a fee is only a cost if it doesn't return more than it charges — and we're happy to tie part of ours to results.

STANDARD HYBRID RATE

£1,200

per month

→

£950

per month base, plus success fee only on results

£250 per closed job — the success fee only applies once a job actually lands. On a conservative year, that's a net return of roughly £48,000; realistically, closer to £105,500.

No setup fee from us while ad spend goes directly to the platforms.

What's included: Google Search across Sidcup, Chislehurst, Bexley and Kent · Landing page optimisation for conservatories and orangeries · Robust tracking across enquiry and job stages · Monthly performance report tied to actual jobs won
Meta activation considered once the initial audit and Search foundations are in place.

Prince Enwere — Marketing Science Lead

07341 202065 · thinkingman.co.uk · Frognal Place, Sidcup, DA14 6LR

Get in touch

Your paid campaignjust went live.Right now, it's payingfor clicks that can't convert.

Three searches. A campaign that just launched.Four conclusions.

What Sidcup and Chislehurst homeowners seewhen they search right now.

Put in your numbers.See what comes back.